MARKETING COURSE

Lesson Seven: Running Meta Ads

10 min Beginner
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Tip: Mindset and Sticking with your Niche is key.

Lesson Seven: Running Meta Ads

What you will build

By the end, you’ll have content + an offer + a daily outreach loop.

This is a do-the-work lesson. You will publish content and send outreach today. If you only read, you won’t get results.

3 publish-ready posts (hook + steps + CTA) 1 simple offer statement (who, what, result, price) 1 DM script for outreach 1 content calendar for the next 7 days
Step 1
Optimization

Optimization

10 min
1. What You're Optimizing
Every campaign must have ONE goal: Leads Booked calls Appointments Never multiple. Pick the objective that matches your funnel. Usually: 👉 Lead campaigns for local businesses.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
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Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads
Step 2
Campaign Objective

Campaign Objective

10 min
2. Set Up the Campaign
Campaign Objective Leads (or Conversions if using landing page) Budget Start with: $20–$50/day (client funded) Targeting Keep it broad: Location (client’s city + radius) Age (optional) One related interest (optional) Do NOT stack tons of interests. Let Meta learn. Placements Automatic. Always.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads
Step 3
Meta Creatives

Meta Creatives

10 min
3. Upload Creatives with AI or have Owner shoot videos
Option 1 — AI Creatives (Recommended) Use the AI Bootcamp to generate: Talking avatar videos UGC-style ads Short promo clips These work because: They’re fast to make You don’t rely on the business owner You can create multiple versions quickly Upload 2–3 AI videos per campaign. Option 2 — Owner Shot Videos Have the business owner record simple phone videos: Facing camera Natural lighting 20–40 seconds They should say: Who they are What service they offer Their main offer Real videos convert well. Important You don’t need perfection. You need volume. Test multiple creatives and let Meta decide.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Ask your Business Pro →
Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads
Step 4
Launch

Launch

10 min
4. Launch and Let It Run
Once live: Do NOT touch anything for 48 hours. Let Meta collect data. Most beginners fail by changing things too fast. Be patient.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Ask your Business Pro →
Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads
Step 5
Metrics

Metrics

10 min
5. Watch the Right Metrics
Ignore: Likes Comments Impressions Care about: Cost per lead Lead volume Lead quality That’s it.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads
Step 6
Test

Test

10 min
6. Test Before Launch
Always test: Submit form yourself Make sure client receives lead Check mobile view Click all buttons Never assume. Broken funnels lose money.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Running Ads
Next Up
Optimizing & Fixing Ads

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Post your outputs, then do outreach. That’s how you make money with AI.

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