Lesson Ten: Scaling

Before hiring anyone, make sure: You have 3–5 active clients Ads are working consistently You understand your own process Never scale chaos. Stability first.

Your first hires should remove work from your plate. Start with: Virtual Assistant (From Upwork) Tasks: DM outreach Lead list building Booking calls Reporting Creative Editor Tasks: AI videos Ad creatives Simple edits You stay focused on sales + clients.

Before handing off work, write simple instructions: How to launch ads How to build funnels How to send weekly reports Google Docs is enough. Systems beat memory.

Instead of only adding clients: Raise prices for new clients Increase ad spend on winners Add upsells (Google Ads, email follow-up, SMS) Scaling isn’t just more clients. It’s higher value.

Once you have consistent clients and revenue, your next move is leverage. You don’t scale by working harder. You scale by adding people. First: Hire More VAs Your VAs should handle: DM outreach Lead list building Booking calls Weekly reporting Basic ad setup This frees you from day-to-day tasks so you can focus on growth. Your goal: Remove yourself from everything except sales and strategy. Keep adding VAs as workload increases. Then: Hire a Sales Closer When you’re getting regular booked calls: Bring in a closer. Their job: Take sales calls Close new clients Follow up with warm leads You stop selling. The business keeps growing. The Order Matters VAs first (operations + outreach) Closer second (sales) Never reverse this.

Know: Monthly recurring revenue Cost per lead Client count Profit If you don’t track, you don’t scale.