Lesson Two: Choosing Niche, Offer, Pricing

These are best for beginners: Cleaning Roofing Landscaping HVAC Gyms Salons / med spas Pest control Why? They need leads weekly They close fast They understand paid ads They pay monthly Creators and coaches come later. Local services first.

Choose ONE: Local Businesses (recommended first) Cleaning Pressure washing/Window cleaning Roofing Landscaping Gyms Salons Best because they: Already want customers Pay fast Are easy to pitch Creators & coaches work too, but require funnels and follow-ups. Start local.

Your offer should have only ONE goal: Get leads OR Book calls OR Drive appointments Never multiple. Use this framework: We help [NICHE] get [RESULT]. Examples: We help cleaners get weekly clients. We help roofers generate homeowner leads. We help gyms book memberships. That’s enough.

People hesitate. Remove fear with: Free audit Free estimate No contract Cancel anytime First week free This increases conversions.

Beginner pricing: Option 1 $499–$1,000/month + client ad spend (recommended) Option 2 Pay Per Lead Keep it simple. You can raise prices later.

Once you’ve picked your niche and selected an offer inside Supergrew Offer Builder, you’re done choosing. Do NOT keep switching. Your rule: Pick one niche + one offer — and stick with it until you get your first client. Not: Changing niches every day Jumping between offers Overthinking what’s “best” Momentum matters more than perfection. Now lock it in: Fill this out: I help ___ get ___ using Meta Ads. Examples: I help cleaning companies get weekly clients using Meta Ads. I help gyms book memberships using Meta Ads. I help roofers generate homeowner leads using Meta Ads. This becomes your identity. You can always change later — but only after your first client.