Lesson Three: Cold Calling

How to Cold Call This isn’t sales — it’s a quick conversation. Stay calm, sound normal, and follow the script. Talk Like a Human Don’t rush. Speak slower than you think. Pause after questions. Let them answer. Be relaxed and casual — not robotic. Keep Your Tone Right Friendly, confident, and low pressure. Sound local. No sales voice. If you’re nervous, smile while talking — it changes your tone. Use Pauses Ask a question, then stop talking. Let silence work for you. Be Natural If you mess up, just keep going. They don’t care. You’re just checking if they’re open to seeing a website. Switch Numbers If you’re calling at volume: Rotate phone numbers every 30–40 calls Use Google Voice or JustCall if needed This helps avoid call blocking. Expect Rejection Most people will say no. That’s normal. You only need ONE yes. Your Only Goal Get one business interested.

**📞 $497 Website Cold Call Script Opening** 🗣️ “Hey, is this (SHOP NAME)?” 🛑 WAIT 🗣️ “Is this the owner?” 🛑 WAIT 🗣️ “My name is (YOUR NAME), I’m from (CITY) down the road.” 🛑 WAIT 🗣️ “I was just wondering — do you guys currently have a website?” 🛑 WAIT Pitch 🗣️ “Actually the reason I’m calling is I build professional websites for local businesses, and I will build the site first for you for FREE. If you like it, it’s a small fee for my services, if you don't like it, no harm no foul, I won't call you again. Sound good to you?” 🛑 WAIT If YES 🗣️ “Perfect — I’ll customize it for your business and send it over shortly.” **📞 Free Website (Reviews) Cold Call Script Opening** 🗣️ “Hey, is this (SHOP NAME)?” 🛑 WAIT 🗣️ “Is this the owner?” 🛑 WAIT 🗣️ “My name is (YOUR NAME), I’m from (CITY) down the road. I was just wondering — do you guys currently have a website?” 🛑 WAIT Pitch 🗣️ “Got it man — I’m rebuilding websites for local businesses right now and I can remake your website completely free. All I ask is if you like it, you leave a quick review.” 🛑 WAIT 🗣️ “Would you be open to taking a look?” If YES 🗣️ “Awesome — I’ll customize it for your business and send it over by (TODAY or TOMORROW).”

Phone — Use your own phone to start. Google Voice Number — Use this if you want to keep your personal number private. JustCall — Use this if you’re making a lot of calls or need multiple numbers. If you’re calling at volume, switch numbers every 30–40 calls to avoid call blocking.

Use the script above and call 100 businesses in your niche. Search Google for Businesses, write down 10 phone numbers, and start dialing. Don’t overthink it — your only goal is to get at least one business interested. If someone says yes, tell them you’ll customize a website and send it shortly. 🎯 Target: 100 calls today or tomorrow. That’s it.