Lesson One: Understanding Marketing

Everything follows this: Audience → Offer → Creative → Traffic If one part is weak, the ad fails. Audience – Who you’re targeting (cleaners, coaches, creators). Offer – What they get (free estimate, audit, discount). Creative – Your ad video or image. Traffic – Meta Ads sends people to your offer. Simple system.

Choose ONE: Local Businesses (recommended first) Cleaning Pressure washing/Window cleaning Roofing Landscaping Gyms Salons Best because they: Already want customers Pay fast Are easy to pitch Creators & coaches work too, but require funnels and follow-ups. Start local.

Use this formula: We help [WHO] get [RESULT] without [PAIN]. Examples: We help cleaners get weekly clients without cold calling. We help coaches book calls without posting daily. Then add urgency: Free estimate Free audit Limited spots First-time discount Your offer must solve ONE problem.

Clients don’t care about: CTR CPM Impressions They care about: Leads Appointments Revenue Your promise is: “I bring you customers.” That’s it.

For clients, you typically run: Campaign Objective Leads or Conversions Targeting Location Age Broad interests related to niche No complicated stacking. Creative Simple works best: Owner talking to camera Before / after Short testimonial Phone video explaining the offer Real beats polished. Budget Client funded. Usually: $20–$50/day minimum

You manage: Ads Creative Lead delivery Basic optimization You do NOT: Handle payroll Run their business Answer phones You generate opportunities. They close.