MARKETING COURSE

Lesson Six: Building the Lead Funnel

10 min Beginner
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Tip: Mindset and Sticking with your Niche is key.

Lesson Six: Building the Lead Funnel

What you will build

By the end, you’ll have content + an offer + a daily outreach loop.

This is a do-the-work lesson. You will publish content and send outreach today. If you only read, you won’t get results.

3 publish-ready posts (hook + steps + CTA) 1 simple offer statement (who, what, result, price) 1 DM script for outreach 1 content calendar for the next 7 days
Step 1
Funnel Structure

Funnel Structure

10 min
1. Understand the Funnel Structure
Every funnel has 4 parts: 1. Traffic Meta Ads bring people in. 2. Landing Page or Lead Form Where people enter their info. 3. Lead Capture Name + phone + email. 4. Delivery Leads go straight to the business. That’s the funnel. Nothing complicated.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Ask your Business Pro →
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads
Step 2
Funnel Type

Funnel Type

10 min
2. Choose Your Funnel Type
Start simple. Option A — Meta Instant Forms Fastest to launch. Good for: Local services Quick lead volume Option B — Landing Page Funnel Higher quality leads. Use when: Bigger ticket services Coaches Consultations Pick ONE. Don’t overbuild.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads
Step 3
Build the Page

Build the Page

10 min
3. Landing Page Build
If using a landing page: You only need: Headline (clear result) Subheadline (who it’s for) Short explanation Contact form Call to action Example flow: “Get a Free Estimate” → explain service → form → submit That’s it. No long paragraphs.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Ask your Business Pro →
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads
Step 4
Leads to Client

Leads to Client

10 min
4. Connect Leads to the Client
Leads must reach the business instantly. Use: Email SMS CRM The client should get: Name Phone Email Speed matters. The faster they contact the lead, the higher the close rate.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads
Step 5
Add Basic Automation

Add Basic Automation

10 min
5. Automation
Simple automations increase results: Auto text: “Thanks for reaching out — we’ll call shortly.” Auto email confirmation This makes your funnel feel professional.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads
Step 6
Test

Test

10 min
6. Test Before Launch
Always test: Submit form yourself Make sure client receives lead Check mobile view Click all buttons Never assume. Broken funnels lose money.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Building the Lead Funnel
Next Up
Running Ads

Next Lesson →

Post your outputs, then do outreach. That’s how you make money with AI.

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