Lesson One: Understanding Retail

Online retail is simple: You list products on marketplaces like eBay or Walmart. Buyers already exist on these platforms. When someone purchases: You ship the product (if you own it), OR Your supplier ships it (dropshipping) You keep the difference. That’s it. You’re becoming a digital store owner using existing traffic. No website. No ads. No brand needed. You plug directly into millions of buyers.

Physical Inventory You buy items first, then sell them. Best for: Faster payouts Higher trust from platforms Better margins Examples: Local retail stores Clearance racks Facebook Marketplace Discount warehouses You store the item and ship when it sells. Dropshipping You list products first. When someone orders: You purchase the item from a retailer or supplier They ship directly to your customer Best for: Scaling fast Testing many products No storage This lets you list aggressively without needing cash upfront. Your job is to combine both. Inventory builds credibility. Dropshipping builds volume. Together = speed.

Most beginners sell cheap items. That’s slow. Instead, you will focus on: 🎯 $80–$400+ products Why? Same effort, bigger profit Fewer sales needed to make real money Faster confidence Faster reinvestment Faster path to coaching You’re building capital. Not chasing $5 profits.

You are NOT looking for perfect products. You are building a store. Your strategy: 👉 List many higher-ticket items 👉 Let buyers choose winners 👉 Double down on what sells Think like Walmart. More shelves = more sales. Momentum comes from volume.

Your first week goal is NOT perfection. Your goal is: 40–50 listings live First sale coming in Understanding the system That’s it. Everything improves after motion starts. Here’s the cycle: List product Buyer purchases You fulfill order Platform pays you You reinvest profits You list more products Repeat. This compounds.